The TRIARC platform is the largest content library in the Middle East. We celebrate the diversity, vibrancy and cultural heritage of this vast region by allowing creatives free rein to explore by country, thematically or by category. We are the only licensing platform in the region established by film-makers for film and television professionals, advertising creatives, as well as publishing and education professionals. Our wide network of contributors, including videographers and photographers, spans the Middle East coming from the Gulf, the Levant and North Africa. We offer our clients quick access to stock-footage as well as unique, hard-to-find and untapped video content from across the MENA region.

We at TRIARC live and work in the Middle East documenting and preserving the cultural heritage of the region through our editorial video clips, enabling users to have a deeper contextual understanding of global issues through the region’s peoples, histories and cultures. Creating a platform which inspires creativity and storytelling is at the heart of our mission.

Najat Rizk

Founder | CEO

Najat is the co-founder and CEO of TRIARC, the first global footage-licensing and sales distribution platform specialised in Middle East video content. TRIARC gives global storytellers access to exclusive and diverse cultural footage from the region. Recognising the need for licensable content, almost two decades ago, she and her partner, Mouna Mounayer, built a vast video library, which today is the foundation of TRIARC.

Najat won Harvard’s Michael Porter All-World-Program award, for the fastest growing company for two consecutive years. She is also a jury member for the International Emmy Awards. Najat is a serial entrepreneur, a pioneer in media and communication in the Middle East, which she began 18 years ago by establishing, Firehorse, one of the first independent television production companies in the region. In 2009 she co-founded BRD (Beyond for Reform and Development) a social enterprise specializing in policy, public management and capacity development across the Arab region. At a young age she launched and managed the top two television stations in the Middle East: Orbit Al Thania and LBC Sat. Najat holds a MS in Geo-Politics and a MS in Human Geography from Université St. Joseph, Lebanon.

Mouna Mounayer

Founder | Content Architect

Mouna is the co-founder and Content Architect of TRIARC, the first global footage-licensing and sales distribution platform specialised in Middle East video content. Recognising the need for licensable content from the region, almost two decades ago, she and her partner, Najat Rizk, built a vast video library, which today is the foundation of TRIARC.

Mouna is a Content Architect and a documentary writer-director with 25 years of experience. In 1992, while still a student in London, she founded Firehorse Films, an independent production company and re-launched it, in Beirut, as Firehorse with partner Najat Rizk in 1999. Mouna wrote and directed many of the company’s documentary series. Realising, early on, that the region lacked accessible footage libraries, in 2009 she established an archive department in Firehorse to preserve and catalogue footage, in preparation for launching the archive as a global online business. Mouna is a jury member of the International Emmy Awards and holds a BA in the Archaeology of Western Asia from the Institute of Archaeology, UCL.

Paul Maidment

Partner | Managing Director, International

In 2016, Paul joined TRIARC to develop TRIARC Learning and to develop the company’s international partnerships. Paul’s career at the BBC’s commercial arm BBC Worldwide spanned almost 20 years during which time he ran a number of business units in the digital media and content spaces. Most notably he ran the clip sales arm BBC Motion Gallery which licensed video material around the world. In addition Paul also oversaw BBC Worldwide Learning, the division producing content from archive to map against learning requirements. Paul helped BBC Worldwide secure a long term contract for BBC Motion Gallery with Getty Images and he then took the opportunity to realise his ambition to run his own business, Kite Media Limited which was established in January 2015.

At a time when content continues to be king, Paul helps organisations curate and commercialise their material – usually video – which more often than not has been languishing on the shelf. In addition Paul’s experience has proved invaluable to a number of start-up or immature businesses in the digital media market and he helps them with their planning, investment and ‘go to market’ activity. Paul has associates around the world and Kite Media’s client base is truly global.